The Atelier theblurstock™

For the ones still "about to launch"

You've been about
to launch for months.

Editorial website design for brands that want to feel like a magazine.

A store built by hand, not from a template — designed around your brand, with your first version ready in seven days. No six-month build. No cookie-cutter look.

You know the vision. The store is another story.

You already know the brand you want — the store that finally looks like you. But every time you sit down to build it, it ends up looking… fine. Generic. Like a thousand others.

So the link sits in your drafts. Because deep down you know: a store that looks DIY makes people treat your prices like they're DIY too.

The Atelier.

Editorial website design, done for you: you hand me your brand — your products, your vibe — and I build your store by hand, the way a tailor cuts a suit. Not assembled from a template. Crafted into something that finally looks like it belongs to you, with your first version ready in seven days. Then it's ready to launch.

What's included.

The Page, editorial landing page designed by theblurstock
i / Brand sheet
Built from your logo — my art direction
ii / The store
A 7-piece store, designed & connected
iii / Imagery
Up to 10 curated images
iv / For your buyers
A branded welcome PDF template
v / Revisions
Two rounds, each back in two days
vi / Handoff
A store guide — run it yourself

Want me to keep it running? Ongoing care — updates, backups & fixes — is available after launch.

Available as add-ons

  • Written copy
  • Large catalogues

Not included

  • Migrating an existing site
  • Logo design
  • Photography
  • Hosting, domain & Elementor Pro

Five steps. No guesswork.

i

Apply

Send the form — no payment, no pressure. Just tell me about your brand.

ii

Reserve

If we’re a fit, you get the full scope. A 50% deposit secures your date.

iii

Prepare

You share everything I need and set up hosting. I send your brand sheet to approve.

iv

The build

Once your brand sheet is approved, your first version is ready in seven days.

v

Handoff

Two rounds of revisions, each back in two days. Then I publish and you get your store guide.

Your references inspire me — the creative direction is mine.

This is for you if

  • you want a store that looks like a brand, not a template
  • you have — or are building — a digital catalogue
  • you trust my eye and don't want to micromanage the design
  • you want this crafted in days, not six months

It's not if

  • you want to control every colour and font
  • you don't yet know what you're selling
  • you're looking for the cheapest option possible

Built in WordPress + Elementor — the stack I trust for full creative control. It's how I make sure your store looks like yours, not like a template that locked you into its limits.

AUD 2,500
Founding rate · first client only

Your store,
finally done.

Built by hand, first version in seven days. A few spots a month — by application. Apply to the Atelier and we'll see if we're a good fit.

Apply to the Atelier

Your store lives on your own hosting, domain & Elementor Pro — fully in your name, yours to keep. I'll walk you through setting them up before we begin.